Memloom, a new startup launching today, is looking to find a niche somewhere in between blogging and photo-printing services, like those provided by Shutterfly. The idea is to get consumers not just to share their photos, but tell their stories, through a combination of photos, videos, audio, and text. The resulting creations appear more like magazine-style articles, which can be viewed online, printed at home, or shared to social networks, like Facebook or Twitter.
Founded over a year ago, and proudly headquartered in Detroit (“such a great city, and making a comeback,” says founder Alyssa Martina), the company was spun out from ideas discussed at Metro Parent Magazine, also created by Martina. A serial entrepreneur, publishing exec, and journalist herself, Martina is joined by co-founders Alexis Bourkoulas, also of Metro Parent Publishing, and Marie Klopf.
Memloom, explains Martina, came about as an attempt to solve the pain points around sharing the stories behind our photos. “There are many, many opportunities to post pictures online, but there are few ways to capture them and share what they really mean to us,” she explains. “Everybody has a story to tell…stoytelling is woven into the fabric of our lives.” But, Martina adds, as parents and grandparents get older, their stories are dying with them.
Using the Memloom web service, which in two weeks time will also ship on iPad, users will be able to easily build customizable stories using a selection of themes and “blocks” (like magazine layouts) that help shape their story. Then, it’s a matter of dragging and dropping in content, writing the text, or recording the audio.
Users can choose how much, or how little work they want to put into their creations. To build a simple story, some of the early 160 beta testers would finish their project in around 10 minutes. Others who found themselves writing stories to accompany the project took around 30 minutes per story instead. You could imagine these used to document your parents or grandparents’ tales, wedding slideshows, special moments spent with friends, family events like vacations or births or parties, or other family histories.
The product has been tested among moms primarily, as that’s a customer base Martina can reach best through her magazine. After Memloom launches, she will promote the app through the magazine (where she is no longer day-to-day), as well as …read more
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