Bought by Elon Musk for $44 billion, Twitter is standard with politicians, journalists and celebrities, however the social media large attracts a smaller consumer base than some rivals, together with Fb.
Lower than Fb
On the finish of the second quarter, Twitter counted practically 238 million each day lively customers on the platform—a determine overshadowed by the some 1.98 billion claimed by Fb.
Including Instagram, WhatsApp and Messenger, Fb-parent Meta nears some three billion each day customers.
Twitter can be surpassed by platforms like Pinterest, with 445 billion month-to-month customers, and Snapchat, with 363 million each day customers.
TikTok, owned by the unlisted Chinese language group ByteDance, doesn’t disclose its consumer numbers.
In September 2021, nonetheless, the quick video app mentioned it had handed the one billion consumer mark worldwide.
Obama, Bieber… and Musk
Former US president Barack Obama has the most well-liked account on Twitter, with 133.5 million followers.
He’s forward of Canadian singer Justin Bieber, who has 113.8 million followers.
Musk, boss of Tesla and founding father of SpaceX, and now the proprietor of Twitter, completes the rostrum with 110.6 million followers.
US singer Katy Perry is probably the most adopted lady on the community, with 108.9 followers.
Donald Trump had some 89 million followers earlier than he was banned from the platform shortly after the January 6, 2021, assault on the US capital led by his supporters.
He confronted accusations he had used social media to incite his followers to make use of pressure in a bid to overturn the results of the 2020 US presidential election.
Musk has hinted that his account might be reactivated.
Restricted development
Financially talking, Twitter is just not in the identical league as its large rivals both.
The California-based group had revenues of $1.2 billion from April to June, down one p.c year-over-year and practically 25 instances decrease than Meta.
It additionally fell into the purple with a web lack of $270 million.
In response to the Washington Put up, Musk plans to finally lay off nearly 75 p.c of Twitter’s 7,500 workers.
Twitter’s second quarter outcomes might be the final to be made public.
Musk has mentioned he needs to delist the corporate from the New York Inventory Alternate, which might put an finish to its obligation to reveal details about its monetary well being to the general public.
© 2022 AFP
Quotation: Twitter: Influential community with a comparatively restricted viewers (2022, October 28) retrieved 28 October 2022 from https://techxplore.com/information/2022-10-twitter-influential-network-limited-audience.html
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